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The trademark illusion was filed by JOIE INTERNATIONAL CO., LIMITED, a corporation established under the laws of Hong Kong, Special Administrative Region of the People's Republic of China (the "Applicant"). The application was published for oppositions on October 7, 2019, and received one opposition filed on January 6, 2020 by Pfleiderer Deutschland GmbH on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion. the opponent was represented by VON ROHR PATENTANWÄLTE PARTNERSCHAFT MBB and proceedings were handled in German, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 6, 2020
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Change of name and professional address of the trademark registration was recorded on February 22, 2024.